Due to an outstandingly interdisciplinary character of tourism in rural areas, a holistic approach to development management should be applied, and an integrated tourism product of a whole broad area should be created. Sustainable development of rural tourism is a process which enables its growth and development without devastating and exploiting the factors on which it is based—healthy climate; unpolluted air, soil and water; preserved nature; preserved architectural and socio-cultural characteristics; picturesque landscape. It is necessary to incorporate all principles of sustainable development – ecological principles, socio-cultural principles and special economic principles of sustainable development—into future progress of rural tourism.

Through EU4Agri project, support will be provided for the development of rural tourism, which opens possibilities for agri-food producers to develop additional income streams, including rural crafts and products, having in mind BIH’s rich cultural, natural, historic and gastronomic heritage.

Rural socio-economic activities will also be supported, including the development of rural services and entrepreneurship. The project will facilitate the development of services and value added, encouraging connections between agricultural production and other services in agriculture and forestry; supporting small scale artisanal processing units; increasing production and market positioning of local craftsmanship; supporting services to rural dwellers; small scale forest logging, harvesting and wood processing; renewables (e.g. biomass and biofuel energy); forest non-timber products and other non-farm economic activities; as well as service centres that enable common ownership of equipment, agriculture, food, wood and craft production, processing and marketing; incubators supporting entrepreneurship, ICT, knowledge and similar.